Meltdown Artisan is run by owner and sole-operator Jen Lo. Each and every part of the business from emails, conceptual development, production and logistics is managed by two hands—a true artisanal product. 

With a background in Visual Communications, Jen left the world of design in 2015 and entered the world of bespoke cakes, working out of her home kitchen before transitioning into her first shopfront and commercial kitchen in Crows Nest in 2017. Two years later, in 2019, Jen rebranded the business to focus entirely on chocolate and relocated to Darlinghurst, opening the store doors 3 months before COVID-19 hit. Since then, she has adapted the business to focus solely on e-commerce and continues to run the business on her own behind closed doors.

The chocolate supply chain is one rife with problems—not just of sustainability, but also very real human issues, with many people being exploited and abused along the way. It’s the mission of Meltdown to talk about these issues (beyond marketing dilution and jargon) and to encourage mindful consumption, knowing where what you’re eating is coming from and how it has been sourced. 

A less is more approach, with quality being at the heart of everything.

Thanks (as always) for the support!